The Flying Caddie

Today:

• Revenue is largely limited to the green fee 

• Spend drops off significantly once the round begins 

• No scalable way to increase revenue per golfer without raising prices 

• Golfers, especially at destination venues, play without clear understanding of the course

• Golfers are using apps to gain an understanding and strategic insight, yet these apps provide no revenue to the venue

We saw that venues were missing an opportunity to both enhance the golfer experience and unlock new revenue from every round played.

Golfers travel the world to play incredible courses - yet often arrive on the first tee without truly understanding how to play them, what to expect, or how to get the most from the experience.

By combining golf, storytelling, and technology, we’ve created a fully integrated digital caddie platform that connects golfers to the course before, during, and after their round.

Our mission is to transform the way golf is experienced - giving every golfer clarity, confidence, and connection to the course, while enabling venues to create more revenue from every visit.

For a small additional cost (£5-£10 – venue driven), golfers:

• Feel connected and familiar on each tee box

• Have a digital caddie experience

• Play with clarity and confidence supporting shot decision

• Understand the architectural intent

• Understand and become part of the venues story

• Get more from a high value, bucket list round

• Keep a lasting memory of the experience